Iron & Ash
A 90-second brand film shot over three nights in a working boxing gym.
Brand filmSportColour
The brief
Vantage Athletic had a new training line and a crowded category. The brief was simple and hard: make people feel the work, not the product.
What we did
We stripped the film back to three nights inside a real gym with real fighters and no set dressing. Everything was lit with practicals and a single hard key, shot on anamorphic glass at 1600 ISO so the grain stayed in the picture rather than being added afterwards. No dialogue, no voice-over — only breath, leather and the room.
The outcome
The film opened the campaign across broadcast and online, and the still campaign shot on the same nights carried the brand's channels for the following two quarters.
18.4M
Views in 6 weeks
+37%
Brand recall lift
3
Shoot nights
Stills
Credits
- Director
- Noa Keïta
- Director of Photography
- Marcus Adeyemi
- Executive Producer
- Lina Soares
- Colourist
- Jonas Weill
- Sound design
- Atelier Nord
