Neon Skin
A studio campaign built entirely on coloured practicals and one long take.
CampaignFashionStudio
The brief
A fragrance launch that needed to look like nothing else in the category and still read at billboard scale.
What we did
We built the whole campaign from a single lighting idea: colour that touches skin rather than colour that sits behind it. Stills and motion were shot side by side on the same set, on the same glass, so the campaign holds together across every format.
The outcome
One set, two days, and a complete campaign: film, out-of-home artwork, editorial stills and a vertical suite that did not need to be reshot.
2
Shoot days
42
Finished stills
9
Markets
Stills
Credits
- Creative Director
- Ines Marchal
- Photographer
- Amara Diallo
- Director of Photography
- Marcus Adeyemi
- Set design
- Studio Praxis
- Retouch
- Pure Vibes Post
